Course: Principles of Marketing, Course Number BU 3033-1

Instructor: Larry Cotter, (405) 917-1791, proflcot@aol.com

A decision-oriented overview of marketing management in traditional and virtual organizations. The basic objectives of the course are to provide the student with a broad introduction to marketing concepts, the role of marketing in society and in the firm, and the various factors that influence marketing decision-making.

To expand the knowledge of students while promoting concerns for the problems of society, teaching critical thinking skills and responsibility, and fostering community living.

Perreault, William D. Jr. And E. Jerome McCarthy, Basic Marketing: A Global-Managerial Approach, 13^th edition (Irwin McGraw-Hill, 1999).

A five page Term paper, including executive summary, will be required and due the 15^th week of the semester. Term paper should cover any topic related to the course and include 5 (five) sources of bibliography.

Regular attendance and class participation are very critical for acceptable performance in this class. (Class participation refers to students contributing to the topic being discussed in class). Students who feel the need to have a conversation with their classmate(s) should do so outside the classroom and avoid disturbing others. Students are expected to have prepared for each class and be ready to contribute to classroom discussion. Students should try to relate the course content to current issues. Useful sources for current information include the Wall Street Journal, Business Week, The Economist & the Financial Times.

Students need to be in class on time. Attendance will be strictly monitored. A student is allowed a maximum of one class absence for the semester, after which the student loses one point per absence from class participation points.

Students are advised that cheating and plagiarism are not tolerated at St. Gregory’s University. Students are expected to abide by the University's academic regulations and policy and are responsible for awareness of the University's definition of these activities. The consequences of violating the academic honesty standard may include a grade of "0" on the assignment/exam, a grade of "F" in the course, and, possibly, expulsion from the University.

The course grade will comprise of the following elements:

Midterm Examination 30%

Final Examination 30%

Class Participation 10%

Term Paper 30%

I will retain exams, quizzes, reports and other assignments turned in by students.

The format for the exams will primarily be multiple choice questions and questions requiring short answers. No dictionaries, electronic translators, calculators or other aids will be permitted in the exam. If a student misses an exam, a make-up exam will be offered. However, in view of the additional time to prepare for it, the make-up exam will be more difficult.

Course: Principles of Marketing, BU 3033-1

The following scale will be used to assign students’ grades: