ST.
GREGORY’S UNIVERSITY
ACE Business
Module 2
COURSE SYLLABUS for October-December 2001
|
COURSE(S) |
ACE Business Module
2 | |
|
TIME/LOCATION |
Monday, 1730-2130 ( | |
|
PREREQUISITE
|
Completion of ACE Business
Module 1, or equivalent | |
|
INSTRUCTORS |
Larry
Cotter |
Mayda
Shorney |
|
E-MAIL |
||
|
PHONE
(Home) |
405
917-1791 |
405
214-6449 |
|
OFFICE |
Room 442c, Ext.
5158 |
Room 442a, Ext.
5159 |
|
OFFICE
HOURS |
M 1600-1700, or by
appointment |
MW 1600-1700or by
appointment |
|
WEB
SITE |
||
COURSE DESCRIPTIONS FROM OFFICIAL
BULLETIN
BU 3023
Principles of Management
An introductory course to the
management process providing an in-depth study of the organizational functions
of planning, organizing, leading, and controlling for industrial and other
organizational enterprises.
Problems and cases analyses of classic and contemporary management issues
and conflicting interests in traditional and virtual organizations.
BU 3033
Principles of Marketing
A decision-oriented overview of
marketing management in traditional and virtual organizations. The basic objectives of the course are
to provide the student with a broad introduction to marketing concepts, the role
of marketing in society and in the firm, and the various factors that influence
marketing decision-making.
BU 3043
Principles of Finance
A study of the organization’s
problems in obtaining, allocating, and managing funds. It examines the sources of funds; costs
of obtaining these funds; management of the firm’s capital structure; and
financial planning for a firm’s growth and expansion. Emphasis is placed upon the composition
of capital structure, capital budgeting, and the cost of capital theories.
Problems and case analyses study bond and stock markets, as well as short-term
financing issues.
OBJECTIVES
·
Understand the historical
foundations of management and the changes in management.
·
Become
familiar with law, values, and ethical behavior.
·
Learn
the role of strategy and strategic management.
·
Learn
how to set short-term and long-term strategic plans.
·
Understand organizing trends in the
modern workplace.
·
Understand organizational design and
how to develop a quality workplace.
·
Explain how to motivate the
workforce.
·
Discuss the importance of job
design, performance and evaluation.
·
Describe the trend towards the use
of teams in business.
·
Understand the role of marketing and
marketing strategy within the firm
·
Describe the changing marketing
environment.
·
Learn
why people buy what they buy.
·
Understand the elements of product
planning for goods and services.
·
Discuss distribution channels
including the role of retailers and wholesalers.
·
Understand promotion and personal
selling.
·
Learn
pricing policies and pricing in the business environment.
·
Develop a marketing plan.
·
Implement marketing plans and link
them with other areas of management
·
Discuss the risk-return
tradeoff.
·
Know
how to employ the principles of the time value of money.
·
Discuss the timing of cash
flows.
·
Compare and contrast long-term debt,
preferred stock, and common stock.
·
Discuss the components in a
project’s cost of capital.
·
Demonstrate knowledge of the effects
of debt upon a firm’s capital structure decisions.
·
Employ
dividend policy to maximize a firm’s financial
performance.
A complementary objective of this
course is to provide you with an environment that will encourage and reward your
own intellectual effort, while simultaneously maintaining rigorous standards
that identify those who are motivated to pursue excellence in their own
educational preparation.
The goal of the Division of Business
Science at St. Gregory's University is to convey the business skills necessary
to survive in the 21st Century while encouraging personal integrity,
charity, and growth.
ACADEMIC
HONESTY
Students are advised that cheating
and plagiarism are not tolerated at St. Gregory’s University. Students are expected to abide by the
University's academic regulations and policy and are responsible for awareness
of the University's definition of these activities. The consequences of
violating the academic honesty standard may include a grade of "0" on the
assignment/exam, a grade of "F" in the course, and, possibly, expulsion from the
University.
REQUIRED TEXTBOOKS
·
Sandhusen,
Richard L., Marketing, Third
Edition, Barron's Educational Service, 2000. ISBN 0764112775
·
Groppelli,
A.A., and Ehsan Nikbakht, Finance, Fourth Edition, Barron's Educational Service,
2000. ISBN 0764112759
CURRENT EVENTS, PRACTICAL
APPLICATIONS, AND THE INTERNET
We will use current events to
analyze managerial, marketing, and financial concepts and apply what we are
studying to real-world companies.
Use the Internet to aid your research.
INTERNET
RESOURCES
METHODS OF ASSESSMENT AND STUDENT
EVALUATION
|
Mid-term
exam |
|
30% |
|
Report
|
|
35% |
|
Presentation |
|
35% |
|
Total |
|
100% |
EXAMINATIONS, REPORTS, AND
PRESENTATIONS
·
If any
exam question is left unattempted, the value of that question will be subtracted
from the exam score.
·
If the
exam is missed, your total points possible will be adjusted
accordingly.
·
Reports are to have 1-inch margins,
be in Times New Roman 12 font, have a cover memo, and supporting bibliography
with at least 5 sources cited.
·
PowerPoint is to be used for the
presentation.
·
Hardcopies of your report and
presentation go to Mr. Cotter, and e-mail same to Dr.
Shorney.
ATTENDANCE POLICY
Attendance is recorded and reported.
However, attendance does not add points to the grade. Students should be aware
that research shows a strong correlation between attendance and course grade.
Absence will not be considered an excuse for submitting assignments
late.
COURSE OUTLINE
The schedule is flexible. Much
material is required. It is not possible for an instructor to cover all the
course material without student independent study. As students are interested in
a particular topic or as test scores warrant review, more time will be spent on
a chapter, or as may be required.
|
Wk |
Ch |
Management |
Ch |
Marketing |
Ch |
Finance |
|
1 |
|
Sources on the
Internet |
|
Sources on the
Internet |
18 |
Financial
Statements and Ratios |
|
|
|
|
|
|
21 |
Financial Software and the
Internet |
|
2 |
1 |
What is
Management: Definition and Overview |
1 |
The Marketing
Process: Basic Concepts |
1 |
What is Finance
All About? |
|
|
2 |
Management:
History and Concepts |
2 |
The
International Market: Forces and Opportunities |
16 |
Financial
Planning |
|
|
|
|
3 |
Marketing
Management and Strategic Marketing Planning |
2 |
Business Types
and Taxation Methods |
|
3 |
4 |
Management and
the Environments of Business |
4 |
The Marketing
Environment |
3 |
The Value of
Money Over Time |
|
|
6 |
An Overview of
the Functions of Management |
5 |
The
International Marketing Environment |
4 |
Risk and
Return |
|
|
|
Case: Southwest
Airlines |
6 |
Marketing
Systems |
5 |
Valuation
Methods |
|
|
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| |
|
4 |
7 |
Planning |
7 |
Marketing
Information Systems and Marketing Research |
6 |
Capital
Budgeting: Preliminary Steps |
|
|
8 |
Planning:
Strategy Formulation |
8 |
Marketing
Research: Tools and Techniques |
7 |
Capital
Budgeting Methods: With No Risk |
|
|
|
(Harley
Davidson) |
9 |
Consumer
Behavior |
8 |
Capital
Budgeting Methods: With Risk |
|
|
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|
|
Case in text, p. 129:
Neogotiating Contracts |
|
|
|
5 |
|
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|||
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|
10 |
Basic Concepts
of Organizing |
10 |
Organizational
Markets and Buying Behavior |
9 |
Cost of
Capital |
|
|
11 |
Organizational
Structures: Concepts and Formats |
11 |
Market
Segmentation, Targeting, and Positioning
Strategies |
10 |
Capital
Structure |
|
|
12 |
Staffing: Human
Resources Management |
12 |
Measuring Market
and Sales Potential |
11 |
Dividend
Policy |
|
|
|
(Wal-Mart) |
|
(Marketing bottle sauces to
ethnic groups) |
|
|
|
6 |
13 |
Motivation:
Theory and Practice |
13 |
Product Planning
I: Product/Market Growth Strategies |
13 |
Leases |
|
|
14 |
Leadership:
Theory and Practice |
14 |
Product Planning
II: Product Design and Development Strategies |
15 |
Short- and
Long-Term Financing |
|
|
|
Case Study: Jack
Welch |
15 |
Establishing
Pricing Objectives and Policies |
|
|
|
|
|
|
16 |
Formulating
Pricing Strategies and Tactics |
|
|
|
|
|
|
|
Case in text, p. 449: Overseas
Trade Shows |
|
|
|
7 |
16 |
Work Group
Dynamics and Creativity |
17 |
Promotion
Planning I: Indirect Promotion |
|
|
|
|
17 |
Communication
Skills and Management Effectiveness |
18 |
Promotion
Planning II: Sales and Sales Management |
|
|
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|
18 |
Managing
Organizational Change |
19 |
Distribution
Planning I: Channel Strategy |
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20 |
Distribution
Planning II: Logistics Systems |
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Case in text, p. 499: Direct
& Indirect Selling |
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8 |
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Presentations |
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Presentations |
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Presentations |
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Report
due |
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Report
due |
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Report
due |
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(To be
furnished) |
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